Leadership

Built in Pakistan,
for the world.

Pharmaceutical science, nutritional biochemistry and mental wellness. Three people carry the decisions behind every formula that leaves our facilities — and they hold to one idea: science should sharpen the story, not obscure it.

Frosted MINDFLORA® and WILDBREW® cans leaning against one another in drifting mist
MINDFLORA® × WILDBREW®
Entity
Rejuvenate Nutraceuticals (Pvt.) Ltd.
SECP registration
No. 3944594
Based in
Pakistan
Portrait of Sher Akber, Founder & Chief Executive Officer at Rejuvenate Nutraceuticals01

Founder & Chief Executive Officer

Sher Akber

With over 15 years of experience in the pharmaceutical and health sciences industry, Sher Akber is the visionary force behind Rejuvenate's mission. His expertise in identifying global health trends and translating complex scientific research into accessible, life-changing products has been instrumental in shaping the company's direction. After recognizing the significant gap between clinical efficacy and commercially available supplements, Sher co-founded Rejuvenate with a determination to set new standards in the nutraceutical industry.

  • Strategic vision & leadership
  • Business development
  • Pharmaceutical sciences
  • Innovation management

Professional skills

Initiatives that foster a culture of innovationLong-term success

After recognizing the significant gap between clinical efficacy and commercially available supplements, Sher co-founded Rejuvenate with a determination to set new standards in the nutraceutical industry. His leadership philosophy centers on innovation, integrity and impact — ensuring that every product not only meets but exceeds customer expectations while maintaining the highest ethical standards.

  • Strategic vision & leadership92%

  • Business development85%

  • Innovation management75%

Awards & recognition

Awarded by the International Nutraceutical Association for outstanding leadership in advancing evidence-based nutritional solutions and setting new industry standards for scientific integrity.

Recognized for exceptional contributions to bridging pharmaceutical research with nutraceutical applications, particularly in developing therapeutic-grade supplements.

  1. Global Health Innovation Award2025
  2. Business Visionary of the Year2024
  3. Leadership in Sustainable Health Solutions2019
Portrait of Amir Khan, Co-Founder at Rejuvenate Nutraceuticals02

Co-Founder

Amir Khan

Amir Khan brings exceptional expertise in nutritional biochemistry and pharmacology to the Rejuvenate leadership team. With a background that spans both clinical research and product formulation, Amir has dedicated his career to understanding how targeted nutritional interventions can address modern health challenges at their root cause. His innovative approach to nutraceutical development has resulted in multiple patented formulations that combine cutting-edge science with nature's most powerful ingredients.

  • Nutritional biochemistry
  • Research & development
  • Formulation science
  • Pharmacology

Professional skills

Expert-level knowledgeR&D skills

Amir's rigorous commitment to evidence-based formulation ensures that every Rejuvenate product delivers measurable, therapeutic results. He oversees all research and development activities, maintaining the highest standards of scientific integrity throughout the product lifecycle.

  • Strategic vision & leadership92%

  • Business development85%

  • Pharmaceutical sciences75%

Awards & recognition

Awarded by the International Society for Nutritional Research for groundbreaking work in developing synergistic nutrient formulations that address root causes of health issues.

  1. Research Excellence in Nutritional Science2025
  2. Scientific Achievement Medal2024
  3. Pioneer in Biochemical Research2023
Portrait of Elum Khan, Mental Wellness & Functional Beverage Consultant at Rejuvenate Nutraceuticals03

Mental Wellness & Functional Beverage Consultant

Elum Khan

With 5+ years of professional experience across clinical, healthcare, NGO and INGO settings, Elum Khan brings expertise in mental wellness, behavioral health and positive lifestyle change. As a Mental Wellness & Functional Beverage Consultant, he supports the development of wellness-focused brands and products that encourage healthier habits, mindful living and sustainable well-being — bridging psychological insight with everyday lifestyle choices.

  • Mental wellness
  • Behavioral health
  • Lifestyle & habit design